Michelin was awarded this prestigious prize at the 2019 Tire Technology International Awards for Innovation and Excellence at a ceremony during Tire Technology Expo 2019 at the Deutsche Messe, Hannover, Germany.
The panel awarded the accolade to Michelin for several achievements; notably the Company’s environmental initiatives, product innovation and its work into worn tyre performance.
Judge Klaus Baltruschat, tyre expert for TÜV SÜD commented: “Michelin’s environmental initiatives over the past 12 months have been outstanding; they are one of the few tyre OEs to commit to 2048 sustainability targets. Michelin has been driving the market with innovations and sustainability concepts for years, and their environmental initiatives such as micronised rubber powder and clever tread pattern design that still delivers good performance, even when close to being worn out, are just a few examples that can be cited here.”
Pierre Robert, Director of Research and Development for the Michelin group, commented: “The tire manufacturing industry is highly competitive, so it is a real honour for Michelin to receive the prestigious Tire Technology International ‘Tire manufacturer of the Year’ award. Innovation has been at the heart of Michelin’s success for more than 125 years, and this award is testament to the pioneering work of the 6,000+ people working today in R&D worldwide for Michelin.”